Est. 35+ years in New Zealand

Helping Kiwis into their own homes, and protecting what they build once they're there.

Elite Financial Services is a mortgage broking and financial advice business — one of the first of its kind in New Zealand. For over 35 years we've helped everyday New Zealanders get into homes, and cover what matters.

35+Years helping New Zealanders
NZ-wideIn person or fully remote
What we do

Two things we help Kiwis get right

Getting into a home, and making sure that home and the people in it are protected if life throws something unexpected your way.

Mortgages

Getting Kiwis into homes

First home buyers, refinancing, investors and self-employed applications. We deal with the banks, compare the options, and find lending that actually fits your situation.

Talk about a home loan
Life & Health

Protecting what you've built

Life, health and disability cover, mostly through AIA, matched to your family and income — not a one-size-fits-all policy off a shelf.

Talk about cover
Our story

35+ years of helping New Zealanders

Elite Financial Services (EFS) has one of the longest track records of any mortgage broking business in New Zealand — we were among the first in the country to do this work.

John Reinman has led EFS for the whole of that time, with a purpose that hasn't changed: get Kiwis into homes they can actually afford, and make sure they and their families are protected once they're there.

Who

An independent NZ business

EFS operates under AdviceQual Limited's Financial Markets Authority licence, a subsidiary of AIA.

What

Mortgages and insurance, together

One adviser who takes the time to understand your situation, and puts together solutions to suit your needs and your budget — for a home loan, cover, or both.

Where

In person, or fully remote

Servicing Auckland, Waikato and beyond — and happy to work with clients anywhere in New Zealand by phone or video call if meeting in person isn't practical.

How we work

Free, no-obligation, on your terms

We come to you

Home, work, wherever's easiest — across Auckland and beyond.

We work remotely

Not local, or just prefer it? A phone or video call works just as well.

No pressure, no forms

The first conversation is free and there's no obligation to go further.

Book your free chat

Thinking about what's possible for your next move?

Let's find out what's realistic for you — no obligation, completely free.

Start the conversation